domingo, 29 de dezembro de 2024

WFA Newsletter - Julho

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Brands to invest more on influencers

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Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers, shows new WFA research
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Life after GDPR: what next for the advertising industry?
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WFA launches Data Processing Agreement template for brands with the Dutch Advertisers’ Association (BVA) and Digital Decisions
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WFA global CMO insights from Cannes

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A collection of insights from global CMOs about priorities, challenges and how they are facing up to them
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Senior marketers from Unilever, RBS and Standard Chartered talk about what makes good client leadership
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Global creative = local disaster? Senior brand marketers from Nissan, Panasonic, Pfizer, Standard Chartered and RBS weigh in
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Next events
Digital Governance Exchange

6.09.2018 | LONDON

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CMO Luncheon

12.09.2018 | SINGAPORE

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Policy Action Group

25.09.2018 | BRUSSELS

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Responsible Advertising and Children

26.09.2018 | BRUSSELS

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CDO Forum

11.09.2018 | COLOGNE

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LATAM Regional Meeting

18-19.09.2018 | LIMA, PERU

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Marketing Effectiveness & Agency Models Workshop

26.09.2018 | HONG KONG

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National Associations Council

28.09.2018 | LONDON

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Idea of the monthIdea of the month Idea of the monthWFA Quick Read Idea of the monthGlobal Marketer Week
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