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WFA Manifesto urges brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data |
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To move from vision to action in its ambition to break down stereotypes, the Unstereotype Alliance needs to scale its work globally, writes WFA CEO Stephan Loerke |
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When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves, says Matt Green, Global Lead Media & Digital |
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